BUY 3 OR MORE, GET 3% OFF - USE CODE HOME3
BUY 5 OR MORE, GET 5% OFF - USE CODE HOME5

The Story is Everything

Now £10.15(SAVE 32%)
RRP £14.99

In stock

Backorder Item Notice

Please note the expected date shown above is a guideline only. Backorder items will typically arrive within the next 2 months, however, in some instances they may take longer. Any orders that contain a Backorder Item will not be dispatched until all items in the order are available. Please keep this in mind before you place any orders that contain both in-stock and Backorder items. Please place a separate order to receive in-stock item(s) sooner!
We unfortunately cannot guarantee that restock/pre-order lines will arrive by Christmas.
For more information please see our Backorder FAQs.

We all know that stories work… Read More
  • SKU
    ZHAC-9781913947941
  • Category
  • Tags
  • Availability
    Backorder
  • Share

Product Description

We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in a world of boring presentations. This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience’s attention by targeting their feelings, actions and beliefs. You’ll learn how the masters of influence–advertisers, psychologists, philosophers, film directors and novelists–appeal to our deepest emotions. From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.